Wednesday, August 26, 2020

Leopold and Loebâ€Murder Just for the Thrill of It

Leopold and Loeb-Murder Just for its Thrill On May 21, 1924, two splendid, well off, Chicago adolescents endeavored to carry out the ideal wrongdoing only for its excitement. Nathan Leopold and Richard Loeb hijacked 14-year-old Bobby Franks, clubbed him to death in a leased vehicle, and afterward dumped Franks body in a far off duct. Despite the fact that they thought their arrangement was idiot proof, Leopold and Loeb committed various errors that drove police right to them. The ensuing preliminary, including renowned lawyer Clarence Darrow, stood out as truly newsworthy and was regularly alluded to as the preliminary of the century. Who Were Leopold and Loeb? Nathan Leopold was splendid. He had an IQ of more than 200 and exceeded expectations at school. By age 19, Leopold had just moved on from school and was in graduate school. Leopold was additionally intrigued with fowls and was viewed as a cultivated ornithologist. Be that as it may, regardless of being splendid, Leopold was exceptionally cumbersome socially. Richard Loeb was likewise exceptionally savvy, however not to a similar gauge as Leopold. Loeb, who had been pushed and guided by an exacting tutor, had likewise been sent to school at a youthful age. Be that as it may, once there, Loeb didn't exceed expectations; rather, he bet and drank. Dissimilar to Leopold, Loeb was viewed as appealing and had flawless social abilities. It was at school that Leopold and Loeb turned out to be dear companions. Their relationship was both turbulent and close. Leopold was fixated on the alluring Loeb. Loeb, then again, enjoyed having a faithful buddy on his unsafe undertakings. The two young people, who had become the two companions and sweethearts, before long started submitting little demonstrations of robbery, vandalism, and illegal conflagration. In the long run, the two chose to design and carry out the ideal wrongdoing. Arranging the Murder It is bantered with respect to whether it was Leopold or Loeb who originally recommended they carry out the ideal wrongdoing, however most trust it was Loeb. Regardless of who proposed it, the two young men took an interest in its arranging. The arrangement was straightforward: lease a vehicle under an expected name, locate an affluent casualty (ideally a kid since young ladies were all the more firmly watched), murder him in the vehicle with an etch, at that point dump the body in a course. Despite the fact that the casualty was to be slaughtered promptly, Leopold and Loeb anticipated extricating a payoff from the casualties family. The casualties family would get a letter educating them to cover $10,000 in old tabs, which they would later be approached to toss from a moving train. Strikingly, Leopold and Loeb invested significantly more energy in making sense of how to recover the payment than on who their casualty was to be. In the wake of believing various explicit individuals to be their casualty, including their own dads, Leopold and Loeb chose to leave the decision of casualty up to possibility and condition. The Murder On May 21, 1924, Leopold and Loeb were prepared to place their arrangement without hesitation. In the wake of leasing a Willys-Knight vehicle and covering its tag, Leopold and Loeb required a casualty. Around 5 oclock, Leopold and Loeb spotted 14-year-old Bobby Franks, who was strolling home from school. Loeb, who realized Bobby Franks since he was both a neighbor and an inaccessible cousin, attracted Franks into the vehicle by requesting that Franks talk about another tennis racket (Franks wanted to play tennis). When Franks had move into the passenger seat of the vehicle, the vehicle took off. In no time, Franks was struck a few times in the head with an etch, hauled from the front seat into the back, and afterward had a fabric forced on him. Lying flaccidly on the floor of the rearward sitting arrangement, secured with a carpet, Franks passed on from suffocation. (It is accepted that Leopold was driving and Loeb was in the rearward sitting arrangement and was in this manner the real executioner, yet this remaining parts unsure.) Dumping the Body As Franks lay biting the dust or dead in the secondary lounge, Leopold and Loeb headed toward a concealed duct in the marshlands close to Wolf Lake, an area known to Leopold on account of his birding endeavors. In transit, Leopold and Loeb halted twice. Once to strip Franks group of apparel and some other opportunity to purchase supper. When it was dull, Leopold and Loeb found the duct, pushed Franks body inside the seepage pipe and poured hydrochloric corrosive on Franks face and privates to cloud the bodys personality. On their way home, Leopold and Loeb halted to call the Franks home that night to tell the family that Bobby had been hijacked. They additionally sent the payoff letter. They thought they had submitted the ideal homicide. Much to their dismay that by the morning, Bobby Franks body had just been found and the police were rapidly headed to finding his killers. Slip-ups and Arrest Regardless of having gone through at any rate a half year arranging this ideal wrongdoing, Leopold and Loeb committed a great deal of errors. The first was the removal of the body. Leopold and Loeb felt that the duct would keep the body covered up until it had been diminished to a skeleton. In any case, on that dim night, Leopold and Loeb didnt understand that they had put Franks body with the feet standing out of the seepage pipe. The next morning, the body was found and immediately recognized. With the body found, the police presently had an area to begin looking. Close to the duct, the police found a couple of glasses, which ended up being sufficiently explicit to be followed back to Leopold. When gone up against about the glasses, Leopold clarified that the glasses more likely than not dropped out of his coat when he fell during a birding unearthing. Despite the fact that Leopolds clarification was conceivable, the police kept on investigating Leopolds whereabouts. Leopold said he had gone through the day with Loeb. It didnt take long for Leopold and Loebs plausible excuses to separate. It was found that Leopolds vehicle, which they had said they had driven around the entire day in, had been really been at home throughout the day. Leopolds driver had been fixing it. On May 31, only ten days after the homicide, both 18-year-old Loeb and 19-year-old Leopold admitted to the homicide. Leopold and Loebs Trial The youthful age of the person in question, the severity of the wrongdoing, the abundance of the members, and the admissions, all made this homicide headline news. With the open emphatically against the young men and a very enormous measure of proof binds the young men to the homicide, it was practically sure that Leopold and Loeb would get capital punishment. Dreading for his nephews life, Loebs uncle went to celebrated resistance lawyer Clarence Darrow (who might later take part in the well known Scopes Monkey Trial) and implored him to take the case. Darrow was not approached to free the young men, for they were unquestionably blameworthy; rather, Darrow was approached to spare the young men lives by getting them life sentences as opposed to capital punishment. Darrow, a long-term advocate against capital punishment, took the case. On July 21, 1924, the preliminary against Leopold and Loeb started. The vast majority figured Darrow would argue them not blameworthy by reason of craziness, however in an astounding a minute ago turn, Darrow had them confess. With Leopold and Loeb confessing, the preliminary would no longer require a jury since it would turn into a condemning preliminary. Darrow accepted that it would be more diligently for one man to live with the choice to hang Leopold and Loeb than it would be for twelve who might share the choice. The destiny of Leopold and Loeb was to rest exclusively with Judge John R. Caverly. The indictment had more than 80 observers that introduced the cutthroat homicide in the entirety of its bloody subtleties. The protection concentrated on brain research, particularly the young men childhood. On August 22, 1924, Clarence Darrow gave his last summation. It kept going around two hours and is viewed as perhaps the best discourses of his life. In the wake of tuning in to all the proof introduced and thinking cautiously on the issue, Judge Caverly reported his choice on September 19, 1924. Judge Caverly condemned Leopold and Loeb to imprison for a long time for hijacking and for the remainder of their regular lives for homicide. He likewise suggested that they never be qualified for parole. The Deaths of Leopold and Loeb Leopold and Loeb were initially isolated, however by 1931 they were again close. In 1932, Leopold and Loeb opened a school in the jail to show different detainees. On January 28, 1936, 30-year-old Loeb was assaulted in the shower by his cellmate. He was sliced more than multiple times with a straight razor and kicked the bucket of his injuries. Leopold remained in jail and composed a collection of memoirs, Life Plus 99 Years. Subsequent to going through 33 years in jail, 53-year-old Leopold was paroled in March of 1958 ​and moved to Puerto Rico, where he wedded in 1961. Leopold passed on August 30, 1971, from a coronary episode at age 66.

Saturday, August 22, 2020

Opportunities & Problems of Social E-Commerce-Samples for Students

Question: Examine about the Opportunities Problems of Social E-Commerce. Answer: Presentation The fast progression in data and correspondence innovations just as the dispersion of organized information handling has prompted broad access to data assets just as globalization with respect to organizations, interchanges just as administrations. The basic idea of online business is reliable conveyance of exchange in a powerful situation that is having the inclusion of individuals, forms just as an assistance or business framework. In straightforward terms, online business or electronic trade is related with exchanging electronically. The headway in data and correspondence advances just as the surfacing of the web has altered the exercises for business to empower new methods for leading business depicted as internet business. Organizations are tolerating internet business as a route for getting to the global markets, improving the client support, decrease of the expenses just as to do the improvement of efficiency just as adequacy. Then again, the plenty of favorable circumstances that web based business is offering in regard of value-based organizations has additionally offered ascend to significant concerns, especially in regard of clients protection just as security of data that is shared on the web. The significant blocks that are keeping the creating nations from utilizing the internet business arrangements are inadequacy of adequate, secure, powerful correspondence just as banking framework, specialized skill just as handling of data seeing the economy just as condition. Venture Objective The significant target of this exploration is surveying the current practices, challenges just as extents of online business. The specific goals of this exploration are, To recognize the accessibility of significant degrees for the selection just as execution of online business. To recognize the key difficulties that are impeding the development of online business Undertaking Scope The undertaking extension is related with the part of recognizing the difficulties just as circumstances that will positively affect the authoritative execution of organizations that are keen on the appropriation of web based business applications. It will likewise be giving a degree in regard of chiefs just as hierarchical directors for considering just as assessing the difficulties just as circumstances found in the present practices for undertaking relevant therapeutic measures in regard of advancing the practices for online business. Writing Review The improvement of web offered ascend to an electronic commercial center or at the end of the day e-commercial center that is considered being the most significant piece of electronic trade. Various sorts of financial exchanges just as buy and offer of items and administrations, and trade of data happens in e-commercial centers. The open doors in regards to web based business will involve e-business, coordination of web based business, open and separation learning, internet business just as e-protection, financial concerns brought by web based business up in regard of the creating countries just as WTO, future media of web based business (Bilgihan 2014). Openings with respect to E-Commerce E-business The general business process gets impacted by the e-business just as the worth chains where it is working. It does the empowering of an exceptionally coordinated joint effort level inside the different components of a worth chain than it was before. Through the selection of e-business it will likewise be permitting the associations in lessening the costs just as improving the shopper reaction time. Web based business is having a relationship with all the things that is identified with an online exchange that ranges from requesting on the web through online conveyance of offered content in appreciation of monetary tasks, for example, moving cash in the ledgers. Inside the money related administrations territory, there are some positive signs in regard of web based business. It has additionally been discovered that the value level in the e-commercial centers will get brought down by the defeating of the spatial obstacles (Chen 2014). As on the grounds that, e-commercial centers are hav ing the capacity for accomplishing economies of scale through the conglomeration of disintegrated requests, they grant the economy in having more assorted varieties that were not having any presence before their emergence. Online business combination There will happen the expansion of an online business segment to the course of business through the part of coordinating the subjects comparable to internet business into the upper-level business educational program that is having a presence at present. The part of mixing web based business instruction into each course of business expresses that the advancement in innovation will impact, in a noteworthy way every parts of the current business situation (Cunningham 2013). Towards offering support in guaranteeing that each related business educational program in regard of orders, for example, bookkeeping, showcasing, financial matters, data frameworks will be giving relevant consideration to the basic angles in regard of online business, it very well may be expressed that there is the need to incorporate explicit web based business subjects that is important to be coordinated into the business educational plan that is existing. Open and Distance Learning With the extension in the accessibility of the web, there will happen an expansion in the notoriety of e-learning since registering gadgets get all the more sensibly valued and the contracting of vitality needs just as structure factors occur. E-learning will be getting massively acknowledged since the web exposures just as e-adapting frequently start in the essential evaluations, accordingly making expanded number of understudies in having the commonality just as simplicity in regards to web based learning (Fernie 2014). Indeed, in regard of different nations, separation training is being viewed as the most plausible answer for give instruction to enormous number of understudies. Web based business and E-protection Despite the fact that, internet business is concentrating significantly on business to buyer applications, the noticeable quality has at present moved towards the business to business applications. The protection business is giving a relevant model that is consolidating the B2B just as B2C applications. Also the buying of online arrangements is considered being quicker, more easy to use and absolutely more made sure about than the conventional techniques (Cavusgil 2014). Therefore, online arrangement buy is considered being progressively appealing for the guarantor. Essentially, it will acquire constrained cost just as requiring less number of assets in contrast with the conventional protection and thus, is considered being progressively productive in regard of the protection associations. E-protection will likewise be making the protection procedure more made sure about, as on the grounds that there happens the putting away of the approach subtleties carefully and each exchange happ ens through made sure about channels (Savrul 2014). These directs help with giving extra infiltration of the market, which is absent in conventional channels and helps to acquire extra income in contrast with the customary protection strategies. Future media of web based business At present, greater part of internet business happens using either work areas or PCs. In regard of B2B online business, this is less similar to change however in regard of B2C, then again, there will happen progressively complex perspectives. For instance, there will happen colossal scope of pertinent media that contains intuitive advanced TV and a collection of portable just as remote administrations. There will be significant contrast among different clients proprietorship with respect to the openness of advances. While some will have availability of broadband, others will be missing totally in computerized correspondence (Awa 2015). Also, computerized media is having the capacity for supporting internet business that is identified with clients that can be gathered under certain significant fragments, for example, home PCs, IDTV, utility meters, etc. To put it plainly, it very well may be expressed that despite the fact that the online PC is having a superior foundation, there is as yet happening the moderate however consistent rise of the other B2C computerized media (Akter 2016). Raising of the financial worries by internet business with respect to the creating nations and the WTO As to the WTO, the availability to online business is regularly connected with e-sends out that is including two components requiring sharp qualification, for example, openness to internet providers just as availability to administrations which can be exchanged electronically. While the previous is managing the part of getting to the foundation of web, the last is connected with specific confirmations in regards to administrations that are electronically tradable (Rahimi 2014). Internet business is offering one of a kind extension for the nations that are viewed as creating just as those that are now evolved. In the short-run, the benefits should get amassed in the created nations having more to profit (Chaffey 2015). The explanation behind this is in the short-run, the creating nations are inadequate in the framework that is fundamental for exploiting the web. With respect to nations, especially the ones that are creating, dominant part of the clients are not having PCs or openness to web. Subsequently, a potential situation in such manner would be where a couple of free business people will get the item by means of web and afterward will change over it into the physical structure like CDs and will offer it to the clients (Ngai 2015). Nonetheless, this technique may be considered being costly, which utilizes assets that are genuine. In any case, in the more extended stage, there is the likelihood to avoid certain stages identifying with the development of the data innovation through which there is the requirement for the created nations to p

Friday, August 21, 2020

5 Ways Tech Teams Save Time with MeisterTask and Zapier - Focus

5 Ways Tech Teams Save Time with MeisterTask and Zapier - Focus When you’re managing a team across different projects, departments and maybe even locations, there’s a lot of room to miss out on something important. Whether it’s a looming deadline or a forgotten email, things can slip through the cracks. Tools like  Zapier  help teams to get everything they need in one place. By connecting over 750 apps via their so-called Zaps, teams can set up all sorts of automatic workflows. Want to Slack someone whenever you complete a task? No problem. Want to automatically order a pizza every time youre assigned a new task? The pizzas could get expensive, but its possible! We spoke with five tech teams about how they’re using Zapier alongside task management tool MeisterTask to ensure all team tasks get seen through efficiently. Here are their top tips: 1. Build a Visual Roadmap Using Kanban boards like the kind MeisterTask provides, your team can build a visual roadmap for each project or workflow youre working on. With  each Project Board, team members and leaders can have a quick overview of everything that’s in the pipeline, in progress and already completed. At MeisterLabs, this is how the growth team manage experiments via their MeisterTask Growth Experiments Project Board. To come up with new experiments, the team use a Google Sheet to evaluate current product issues or user hold-ups, as well as new solutions to try.  The team then use the  Google Sheets Zap to automatically create a MeisterTask task for each new Google Sheet row added. As a result, all new ideas are added as tasks in the ‘Upcoming’ section of the Growth Experiments Project Board. If your team uses Google Sheets to collate ideas, make sure nothing is missed with the Google Sheets to MeisterTask Zap: 2. Automate Your Product  Updates The real estate technology company, LiveBy,  use MeisterTask and Zapier for a similar effect: monitoring the development of their product as new features and bug fixes move across the different stages of their development process. “Once we’ve decided on an improvement in a brainwriting session, using MindMeister, we take the idea through our design to implementation process. MeisterTask is the cornerstone of this process for our products. Our backlog of tasks goes through the many stages of our Project Boards, until the changes are successfully implemented,” CEO, Cory Scott, shares. Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask All involved team members will remain as ‘Watchers’ on the task, meaning everyone is kept in the loop as the task progresses. The team then uses the Slack integration via Zapier to update those who aren’t yet ‘watching’ the task. “Whenever a task is moved from one phase to the next, the Slack Zap informs our team members. This means that once a  task is moved to the quality assurance stage, for example, a meeting will be organized. This allows the relevant stakeholders to then judge whether the change should be implemented. Once the change has been made live, the whole team is notified. We can then double-check that it looks as expected on the live site.” Keep your team updated, automatically, using the MeisterTask to Slack Zap: 3. Save Time  Switching Between Apps By collating all communication in one place, MeisterTask and Zapier can prevent teams from needing to swap between different platforms. Jeff Wilensky, the President of Salesforce implementation company, RelationEdge, shares that he uses MeisterTask to stay out of his emails and remain focused. When wanting to check in on a task, Jeff simply communicates with team members via the relevant tasks comment section: Not only does Zapiers integration with MeisterTask help save time, it keeps our team organized and makes collaboration a breeze. Im able to easily check in on the status of tasks without having to create an entirely new email thread. When working outside of MeisterTask, Jeff uses Zapier’s Chrome extension to create new MeisterTask tasks straight from his browser. In one click, Jeff can enter his to-do and Zapier will automatically add it to his designated Project Board. Both workflows enable Jeff and his team to remain focused, without needing to swap between platforms. Try the Zapier Chrome extension to do the same: 4. Work Towards Inbox Zero Apple education trainer James Hannam  also uses MeisterTask with Zapier to cut down on time spent in emails. To remain focused and edge towards inbox zero, James uses the Gmail to task Zap: “When receiving school requests, its annoying to have to switch between apps to manually input emails into MeisterTask. Using the Gmail to MeisterTask Zap, I can simply forward an email to a specified address and Zapier will create the task in MeisterTask for me with the email contents as the description and the email subject as the task title. This process saves a lot of copying and pasting when tasks roll in thick and fast.”   By turning all actionable emails into tasks, teams can ensure that important to-dos dont get lost in a packed-out inbox.  The tasks act as a handy reminder to respond  while enabling you to cut down on that unread email figure. Turn your emails into actionable to-dos and step towards inbox zero with Zapier’s Gmail to MeisterTask Zap: 5. Create a Clear Team Schedule Having deadlines strewn across emails, chat channels, calendars, and post-it notes can get a little confusing. Fortunately, all of these deadlines and dates can be collated in one place using MeisterTask and Zapier. If you use Google Calendar, your team can ensure that all dates are added to MeisterTask as tasks via Zapier. The Zap provides an overview of your upcoming deadlines and appointments within MeisterTask, without having to switch between platforms. Suzanne Musin, director of customer success at ScheduleOnce, uses the Zap between MeisterTask and scheduling platform, ScheduleOnce, to manage her team’s schedule. Using the Zap, all of Suzannes ScheduleOnce bookings are added as tasks to their Bookings Project Board. The customer success team can then review and process all bookings simply and efficiently.   “It can take a long time to individually review all booking notifications for a whole team.  But when I read through the bookings all together in MeisterTask, they’re all organized together in one section, with all the information required to make key decisions. This way, I’m able to quickly review every booking our department receives. It’s easier to keep my finger on the pulse of our customer base and on my team’s activities. As a result, I can ensure that both have what they need before and during the meeting,”  Suzanne shares. Set up your own Zap between ScheduleOnce and MeisterTask, using Zapier: So, that’s how five tech teams use MeisterTask and Zapier together to manage their projects and teamwork. How do you manage teamwork in your company? We’d love to hear from you in the comments below! Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask 5 Ways Tech Teams Save Time with MeisterTask and Zapier - Focus When you’re managing a team across different projects, departments and maybe even locations, there’s a lot of room to miss out on something important. Whether it’s a looming deadline or a forgotten email, things can slip through the cracks. Tools like  Zapier  help teams to get everything they need in one place. By connecting over 750 apps via their so-called Zaps, teams can set up all sorts of automatic workflows. Want to Slack someone whenever you complete a task? No problem. Want to automatically order a pizza every time youre assigned a new task? The pizzas could get expensive, but its possible! We spoke with five tech teams about how they’re using Zapier alongside task management tool MeisterTask to ensure all team tasks get seen through efficiently. Here are their top tips: 1. Build a Visual Roadmap Using Kanban boards like the kind MeisterTask provides, your team can build a visual roadmap for each project or workflow youre working on. With  each Project Board, team members and leaders can have a quick overview of everything that’s in the pipeline, in progress and already completed. At MeisterLabs, this is how the growth team manage experiments via their MeisterTask Growth Experiments Project Board. To come up with new experiments, the team use a Google Sheet to evaluate current product issues or user hold-ups, as well as new solutions to try.  The team then use the  Google Sheets Zap to automatically create a MeisterTask task for each new Google Sheet row added. As a result, all new ideas are added as tasks in the ‘Upcoming’ section of the Growth Experiments Project Board. If your team uses Google Sheets to collate ideas, make sure nothing is missed with the Google Sheets to MeisterTask Zap: 2. Automate Your Product  Updates The real estate technology company, LiveBy,  use MeisterTask and Zapier for a similar effect: monitoring the development of their product as new features and bug fixes move across the different stages of their development process. “Once we’ve decided on an improvement in a brainwriting session, using MindMeister, we take the idea through our design to implementation process. MeisterTask is the cornerstone of this process for our products. Our backlog of tasks goes through the many stages of our Project Boards, until the changes are successfully implemented,” CEO, Cory Scott, shares. Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask All involved team members will remain as ‘Watchers’ on the task, meaning everyone is kept in the loop as the task progresses. The team then uses the Slack integration via Zapier to update those who aren’t yet ‘watching’ the task. “Whenever a task is moved from one phase to the next, the Slack Zap informs our team members. This means that once a  task is moved to the quality assurance stage, for example, a meeting will be organized. This allows the relevant stakeholders to then judge whether the change should be implemented. Once the change has been made live, the whole team is notified. We can then double-check that it looks as expected on the live site.” Keep your team updated, automatically, using the MeisterTask to Slack Zap: 3. Save Time  Switching Between Apps By collating all communication in one place, MeisterTask and Zapier can prevent teams from needing to swap between different platforms. Jeff Wilensky, the President of Salesforce implementation company, RelationEdge, shares that he uses MeisterTask to stay out of his emails and remain focused. When wanting to check in on a task, Jeff simply communicates with team members via the relevant tasks comment section: Not only does Zapiers integration with MeisterTask help save time, it keeps our team organized and makes collaboration a breeze. Im able to easily check in on the status of tasks without having to create an entirely new email thread. When working outside of MeisterTask, Jeff uses Zapier’s Chrome extension to create new MeisterTask tasks straight from his browser. In one click, Jeff can enter his to-do and Zapier will automatically add it to his designated Project Board. Both workflows enable Jeff and his team to remain focused, without needing to swap between platforms. Try the Zapier Chrome extension to do the same: 4. Work Towards Inbox Zero Apple education trainer James Hannam  also uses MeisterTask with Zapier to cut down on time spent in emails. To remain focused and edge towards inbox zero, James uses the Gmail to task Zap: “When receiving school requests, its annoying to have to switch between apps to manually input emails into MeisterTask. Using the Gmail to MeisterTask Zap, I can simply forward an email to a specified address and Zapier will create the task in MeisterTask for me with the email contents as the description and the email subject as the task title. This process saves a lot of copying and pasting when tasks roll in thick and fast.”   By turning all actionable emails into tasks, teams can ensure that important to-dos dont get lost in a packed-out inbox.  The tasks act as a handy reminder to respond  while enabling you to cut down on that unread email figure. Turn your emails into actionable to-dos and step towards inbox zero with Zapier’s Gmail to MeisterTask Zap: 5. Create a Clear Team Schedule Having deadlines strewn across emails, chat channels, calendars, and post-it notes can get a little confusing. Fortunately, all of these deadlines and dates can be collated in one place using MeisterTask and Zapier. If you use Google Calendar, your team can ensure that all dates are added to MeisterTask as tasks via Zapier. The Zap provides an overview of your upcoming deadlines and appointments within MeisterTask, without having to switch between platforms. Suzanne Musin, director of customer success at ScheduleOnce, uses the Zap between MeisterTask and scheduling platform, ScheduleOnce, to manage her team’s schedule. Using the Zap, all of Suzannes ScheduleOnce bookings are added as tasks to their Bookings Project Board. The customer success team can then review and process all bookings simply and efficiently.   “It can take a long time to individually review all booking notifications for a whole team.  But when I read through the bookings all together in MeisterTask, they’re all organized together in one section, with all the information required to make key decisions. This way, I’m able to quickly review every booking our department receives. It’s easier to keep my finger on the pulse of our customer base and on my team’s activities. As a result, I can ensure that both have what they need before and during the meeting,”  Suzanne shares. Set up your own Zap between ScheduleOnce and MeisterTask, using Zapier: So, that’s how five tech teams use MeisterTask and Zapier together to manage their projects and teamwork. How do you manage teamwork in your company? We’d love to hear from you in the comments below! Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask

5 Ways Tech Teams Save Time with MeisterTask and Zapier - Focus

5 Ways Tech Teams Save Time with MeisterTask and Zapier - Focus When you’re managing a team across different projects, departments and maybe even locations, there’s a lot of room to miss out on something important. Whether it’s a looming deadline or a forgotten email, things can slip through the cracks. Tools like  Zapier  help teams to get everything they need in one place. By connecting over 750 apps via their so-called Zaps, teams can set up all sorts of automatic workflows. Want to Slack someone whenever you complete a task? No problem. Want to automatically order a pizza every time youre assigned a new task? The pizzas could get expensive, but its possible! We spoke with five tech teams about how they’re using Zapier alongside task management tool MeisterTask to ensure all team tasks get seen through efficiently. Here are their top tips: 1. Build a Visual Roadmap Using Kanban boards like the kind MeisterTask provides, your team can build a visual roadmap for each project or workflow youre working on. With  each Project Board, team members and leaders can have a quick overview of everything that’s in the pipeline, in progress and already completed. At MeisterLabs, this is how the growth team manage experiments via their MeisterTask Growth Experiments Project Board. To come up with new experiments, the team use a Google Sheet to evaluate current product issues or user hold-ups, as well as new solutions to try.  The team then use the  Google Sheets Zap to automatically create a MeisterTask task for each new Google Sheet row added. As a result, all new ideas are added as tasks in the ‘Upcoming’ section of the Growth Experiments Project Board. If your team uses Google Sheets to collate ideas, make sure nothing is missed with the Google Sheets to MeisterTask Zap: 2. Automate Your Product  Updates The real estate technology company, LiveBy,  use MeisterTask and Zapier for a similar effect: monitoring the development of their product as new features and bug fixes move across the different stages of their development process. “Once we’ve decided on an improvement in a brainwriting session, using MindMeister, we take the idea through our design to implementation process. MeisterTask is the cornerstone of this process for our products. Our backlog of tasks goes through the many stages of our Project Boards, until the changes are successfully implemented,” CEO, Cory Scott, shares. Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask All involved team members will remain as ‘Watchers’ on the task, meaning everyone is kept in the loop as the task progresses. The team then uses the Slack integration via Zapier to update those who aren’t yet ‘watching’ the task. “Whenever a task is moved from one phase to the next, the Slack Zap informs our team members. This means that once a  task is moved to the quality assurance stage, for example, a meeting will be organized. This allows the relevant stakeholders to then judge whether the change should be implemented. Once the change has been made live, the whole team is notified. We can then double-check that it looks as expected on the live site.” Keep your team updated, automatically, using the MeisterTask to Slack Zap: 3. Save Time  Switching Between Apps By collating all communication in one place, MeisterTask and Zapier can prevent teams from needing to swap between different platforms. Jeff Wilensky, the President of Salesforce implementation company, RelationEdge, shares that he uses MeisterTask to stay out of his emails and remain focused. When wanting to check in on a task, Jeff simply communicates with team members via the relevant tasks comment section: Not only does Zapiers integration with MeisterTask help save time, it keeps our team organized and makes collaboration a breeze. Im able to easily check in on the status of tasks without having to create an entirely new email thread. When working outside of MeisterTask, Jeff uses Zapier’s Chrome extension to create new MeisterTask tasks straight from his browser. In one click, Jeff can enter his to-do and Zapier will automatically add it to his designated Project Board. Both workflows enable Jeff and his team to remain focused, without needing to swap between platforms. Try the Zapier Chrome extension to do the same: 4. Work Towards Inbox Zero Apple education trainer James Hannam  also uses MeisterTask with Zapier to cut down on time spent in emails. To remain focused and edge towards inbox zero, James uses the Gmail to task Zap: “When receiving school requests, its annoying to have to switch between apps to manually input emails into MeisterTask. Using the Gmail to MeisterTask Zap, I can simply forward an email to a specified address and Zapier will create the task in MeisterTask for me with the email contents as the description and the email subject as the task title. This process saves a lot of copying and pasting when tasks roll in thick and fast.”   By turning all actionable emails into tasks, teams can ensure that important to-dos dont get lost in a packed-out inbox.  The tasks act as a handy reminder to respond  while enabling you to cut down on that unread email figure. Turn your emails into actionable to-dos and step towards inbox zero with Zapier’s Gmail to MeisterTask Zap: 5. Create a Clear Team Schedule Having deadlines strewn across emails, chat channels, calendars, and post-it notes can get a little confusing. Fortunately, all of these deadlines and dates can be collated in one place using MeisterTask and Zapier. If you use Google Calendar, your team can ensure that all dates are added to MeisterTask as tasks via Zapier. The Zap provides an overview of your upcoming deadlines and appointments within MeisterTask, without having to switch between platforms. Suzanne Musin, director of customer success at ScheduleOnce, uses the Zap between MeisterTask and scheduling platform, ScheduleOnce, to manage her team’s schedule. Using the Zap, all of Suzannes ScheduleOnce bookings are added as tasks to their Bookings Project Board. The customer success team can then review and process all bookings simply and efficiently.   “It can take a long time to individually review all booking notifications for a whole team.  But when I read through the bookings all together in MeisterTask, they’re all organized together in one section, with all the information required to make key decisions. This way, I’m able to quickly review every booking our department receives. It’s easier to keep my finger on the pulse of our customer base and on my team’s activities. As a result, I can ensure that both have what they need before and during the meeting,”  Suzanne shares. Set up your own Zap between ScheduleOnce and MeisterTask, using Zapier: So, that’s how five tech teams use MeisterTask and Zapier together to manage their projects and teamwork. How do you manage teamwork in your company? We’d love to hear from you in the comments below! Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask 5 Ways Tech Teams Save Time with MeisterTask and Zapier - Focus When you’re managing a team across different projects, departments and maybe even locations, there’s a lot of room to miss out on something important. Whether it’s a looming deadline or a forgotten email, things can slip through the cracks. Tools like  Zapier  help teams to get everything they need in one place. By connecting over 750 apps via their so-called Zaps, teams can set up all sorts of automatic workflows. Want to Slack someone whenever you complete a task? No problem. Want to automatically order a pizza every time youre assigned a new task? The pizzas could get expensive, but its possible! We spoke with five tech teams about how they’re using Zapier alongside task management tool MeisterTask to ensure all team tasks get seen through efficiently. Here are their top tips: 1. Build a Visual Roadmap Using Kanban boards like the kind MeisterTask provides, your team can build a visual roadmap for each project or workflow youre working on. With  each Project Board, team members and leaders can have a quick overview of everything that’s in the pipeline, in progress and already completed. At MeisterLabs, this is how the growth team manage experiments via their MeisterTask Growth Experiments Project Board. To come up with new experiments, the team use a Google Sheet to evaluate current product issues or user hold-ups, as well as new solutions to try.  The team then use the  Google Sheets Zap to automatically create a MeisterTask task for each new Google Sheet row added. As a result, all new ideas are added as tasks in the ‘Upcoming’ section of the Growth Experiments Project Board. If your team uses Google Sheets to collate ideas, make sure nothing is missed with the Google Sheets to MeisterTask Zap: 2. Automate Your Product  Updates The real estate technology company, LiveBy,  use MeisterTask and Zapier for a similar effect: monitoring the development of their product as new features and bug fixes move across the different stages of their development process. “Once we’ve decided on an improvement in a brainwriting session, using MindMeister, we take the idea through our design to implementation process. MeisterTask is the cornerstone of this process for our products. Our backlog of tasks goes through the many stages of our Project Boards, until the changes are successfully implemented,” CEO, Cory Scott, shares. Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask All involved team members will remain as ‘Watchers’ on the task, meaning everyone is kept in the loop as the task progresses. The team then uses the Slack integration via Zapier to update those who aren’t yet ‘watching’ the task. “Whenever a task is moved from one phase to the next, the Slack Zap informs our team members. This means that once a  task is moved to the quality assurance stage, for example, a meeting will be organized. This allows the relevant stakeholders to then judge whether the change should be implemented. Once the change has been made live, the whole team is notified. We can then double-check that it looks as expected on the live site.” Keep your team updated, automatically, using the MeisterTask to Slack Zap: 3. Save Time  Switching Between Apps By collating all communication in one place, MeisterTask and Zapier can prevent teams from needing to swap between different platforms. Jeff Wilensky, the President of Salesforce implementation company, RelationEdge, shares that he uses MeisterTask to stay out of his emails and remain focused. When wanting to check in on a task, Jeff simply communicates with team members via the relevant tasks comment section: Not only does Zapiers integration with MeisterTask help save time, it keeps our team organized and makes collaboration a breeze. Im able to easily check in on the status of tasks without having to create an entirely new email thread. When working outside of MeisterTask, Jeff uses Zapier’s Chrome extension to create new MeisterTask tasks straight from his browser. In one click, Jeff can enter his to-do and Zapier will automatically add it to his designated Project Board. Both workflows enable Jeff and his team to remain focused, without needing to swap between platforms. Try the Zapier Chrome extension to do the same: 4. Work Towards Inbox Zero Apple education trainer James Hannam  also uses MeisterTask with Zapier to cut down on time spent in emails. To remain focused and edge towards inbox zero, James uses the Gmail to task Zap: “When receiving school requests, its annoying to have to switch between apps to manually input emails into MeisterTask. Using the Gmail to MeisterTask Zap, I can simply forward an email to a specified address and Zapier will create the task in MeisterTask for me with the email contents as the description and the email subject as the task title. This process saves a lot of copying and pasting when tasks roll in thick and fast.”   By turning all actionable emails into tasks, teams can ensure that important to-dos dont get lost in a packed-out inbox.  The tasks act as a handy reminder to respond  while enabling you to cut down on that unread email figure. Turn your emails into actionable to-dos and step towards inbox zero with Zapier’s Gmail to MeisterTask Zap: 5. Create a Clear Team Schedule Having deadlines strewn across emails, chat channels, calendars, and post-it notes can get a little confusing. Fortunately, all of these deadlines and dates can be collated in one place using MeisterTask and Zapier. If you use Google Calendar, your team can ensure that all dates are added to MeisterTask as tasks via Zapier. The Zap provides an overview of your upcoming deadlines and appointments within MeisterTask, without having to switch between platforms. Suzanne Musin, director of customer success at ScheduleOnce, uses the Zap between MeisterTask and scheduling platform, ScheduleOnce, to manage her team’s schedule. Using the Zap, all of Suzannes ScheduleOnce bookings are added as tasks to their Bookings Project Board. The customer success team can then review and process all bookings simply and efficiently.   “It can take a long time to individually review all booking notifications for a whole team.  But when I read through the bookings all together in MeisterTask, they’re all organized together in one section, with all the information required to make key decisions. This way, I’m able to quickly review every booking our department receives. It’s easier to keep my finger on the pulse of our customer base and on my team’s activities. As a result, I can ensure that both have what they need before and during the meeting,”  Suzanne shares. Set up your own Zap between ScheduleOnce and MeisterTask, using Zapier: So, that’s how five tech teams use MeisterTask and Zapier together to manage their projects and teamwork. How do you manage teamwork in your company? We’d love to hear from you in the comments below! Discover a more productive workflow Sign up for MeisterTask Its free! Sign up for MeisterTask

Sunday, May 24, 2020

Surprise, Security, And The American Experience - 980 Words

Review of surprise, security, and the American experience There are a lot of things analyze the shifts in American foreign policy have been written before the famous day America lose it sense of security Sept 11. Thing like news reports, articles and books. Theses are some of those books :Rogue Nation, The Bubble of American Supremacy, Top Secret America: The Rise of the New American Security State. There are some books who are against America that don t hesitate to compare it to evil countries like Germany during ww2. Then there are book that claim that the CIA was actually behind the 9/11 attacks. Then there is Surprise, Security, and the American Experience, a non bias attempt to analyze America foreign policy in its real context and without any unwanted criticism. The author is John Lewis Gaddis, a historian of the cold war, who taught at Ohio University and Yale. Now in Surprise, Security, and the American Experience, there were three big shifts in the history of united states foreign policy, each one was by a surprise attack on America. The first one happen when the British sacked Washington on August 24, 1814. This exposure of America led John Quincy Adams, as President, to come up with ways the U.S. Should define it self. Adams was aware of the fact that the United States had a lot of borders to defend,but only limited means with which to defend them. So Adams can up with the idea that the us should get as much land as possible to stop pirates and otherShow MoreRelatedSurprise, Security, and the American Experience Essay1800 Words   |  8 Pagesadministration quickly formulated a plan to maintain the nation’s sense of national safety and security. John Lewis Gaddis summarized the administration’s directions to the public when he wrote, â€Å"Bush requested, and only partially received, what amounted to a global police action against terrorism, combined with a call for vigilance at home and abroad, combined with the suggestion that, despite what had happened, Americans should carry on with their ordinary lives† (Gaddis at 37). The citizens were to followRead MoreNational Security Structure Development in Steven Hook and John Spaniers Book, American Foreign Policy Since WWII807 Words   |  4 PagesEvaluation of the Key Issues In Post-World War II National Security Structure Development Steven Hook and John Spaniers 2012 book titled â€Å"American foreign policy since WWII serves as one of the most important texts that can be used in understanding the underlying complexities on American foreign policies. Like the first readings that are analyzed in class (American Diplomacy by George Kennan and Surprise, Security, and the American Experience by John Lewis Gaddis), this text also brings history intoRead MoreThe Health Care System Of The United States891 Words   |  4 Pageshighly complicated as there are many different payers, providers, and consumers must choose which ones serve their individual needs (Seshamani, 2008). The complexity of financing in the United States’ is due to its base in a market-based system. An American citizen might employ both private and public resources to purchase health care services through a number of programs and plans. The payment options for health care services are also numerous. If a patient is capable, they may pay for some or allRead MorePower And Weakness Essay1334 Words   |  6 PagesStudy of the essay Power and Weakness by Robert Kagan Robert Kagan, American neoconservative scholar and political commentator created an international sensation in 2002 with his essay Power and Weakness, that he later expanded into a bestselling book entitled Of Paradise and Power. His essay announced that Americans are from Mars and Europeans are from Venus. Here is a summary of his essay and the different steps of his analysis of the deteriorating US-Europe relationship. AccordingRead MoreThe Cold War: A New History by John Lewis Gaddis831 Words   |  4 PagesWith this book, a major element of American history was analyzed. The Cold War is rampant with American foreign policy and influential in shaping the modern world. Strategies of Containment outlines American policy from the end of World War II until present day. Gaddis outlines the policies of presidents Truman, Eisenhower, Kennedy, Johnson, and Nixon, including policies influenced by others such as George Kennan, John Dulles, and Henry Kissinger. The author, John Lewis Gaddis has written many booksRead MoreGender Inequality And Gender Equality1387 Words   |  6 Pagessame field. While the gap has narrowed since 1970’s, it is a testament to women’s progress in education and their sustained presence in the workforce. This is an issue women face in almost all occupation. According to the Women’s Law Center, women experience gender wage gaps in 98 percent of all occupation open to both sexes. Additionally, there has been several theories published as to why with the advances women made in education over the last several decades, they have not yet attained equal payRead MoreThe Nine Doctrines of War Essay2131 Words   |  9 Pages Surprise The nine doctrines of war are intertwined and dependent on each other. The doctrines used in war are relative to the situation, which is always in flux. They must be used at the most precise time that is right for the situation. Each doctrine of war is vital, but one can never stand on its own. Speed and deception are often employed to further insure the desired effects. People use some form of deception every day. Whether they are playing some type of game, trying to win the love of theirRead MorePersuasive Essay On Gun Control792 Words   |  4 Pageshaving 8x as many gun-related suicides than any other high income nation (Fox). This rate could gradually decrease if the process to own a firearm was more extensive, lessening the chance of those with mental instabilities gaining access to guns. Americans own the most guns per person, as the U.S. is 4.4% of the world’s population but owns around  ½ of the civilian owned guns in the world (Lopez). Many use the excuse of protection for the purpose, but the easy access to guns in homes has aided gun-relatedRead MoreOf Mice and Men1630 Words   |  7 Pagessense of hope for the achievement of their dream, making the ending tragic because they lose both the dream and their unique friendship no others hold. Through the character of Crooks, Steinback exposes the hopelessness and loneliness of a black American who has lost all hope for the equality he most desires. Crooks, a stable buck and cripple, lives a life which sets him apart from many others, a life filled with racism. Crooks is forced to stay with the horses in a barn and expected to â€Å"keep hisRead MoreEssay on Personal Narrative: My Experience in the Air Force938 Words   |  4 Pagesabout their experiences. I noticed a change in a few of them; they seemed to walk a little taller, maybe act a bit more mature. This, along with the intrigue of life outside of my small town, drew me to consider joining the military. I met a recruiter in Lakeland Florida in July of 1989 and a few months later on September 26th I raised my right hand and took the Oath of Enlistment. I had no idea what I had gotten myself into. Within the coming year I would have many exciting experiences allowing

Thursday, May 14, 2020

Using Alternative Dispute Resolution ( Adr ) - 2199 Words

There is a growing interest in the use of alternative dispute resolution (ADR) for certain scenarios instead of litigation. Of course ADR cannot replace formal processes, but it can be applied in situations that would prove more beneficial than in the court system. For example, the use of family dispute resolution (FDR) in family conflicts whereby the conflict involves children. There is legislation that requires these disputes to undergo FDR with a legitimate effort of dispute resolution before they can file for parenting orders in court (Attorney-General’s Department, n.d.). It also includes situations where individuals want to change a current parent order. There are however exceptions to this law where cases are involved with child†¦show more content†¦All government funded FDR services must employ a fees policy that considers the capacity in which a client can pay. For example, Family Relationship centres take into account an individual’s gross annual inco me and thus determine the fees proportionate to this. The first hour of FDR is always free. If an individual has a gross annual income of $50,000 or above, then they will be charged an hourly rate of $30 for FDR services (Family Relationships Online, 2011). If the client is earning below the amount and receive government health and social security benefits, then they are offered the second and third hour of services free. Furthermore it is encouraged that you should notify your FDR service provider if you are experiencing financial difficulties or on a low income. This allows for all individuals regardless of their earnings, to a time efficient and low to no cost option for family related disputes. It was mentioned earlier that a strength of FDR is that it is less adversarial option. Taking the less adversarial approach in family disputes can help preserve relationships for those involved which is important to them. This is because of its facilitative nature, unlike litigation which takes on an adversarial approach. FDR grants an opportunity for parties to work together and find a solution to the common problem (Jurinski, n.d.) The adversarial system does not provide this quality. And lastly it was noted earlier that FDR is a time efficient option.

Wednesday, May 6, 2020

Feminist Criticism Of Bridesmaids - 1618 Words

The film is lead by Kristen Wiig, who plays Annie, a broke and lovelorn, soon-to-be maid of honor, who attempts to mend her low self-esteem through sex with a hot, rich conceited narcissist. The bride, played by Maya Rudolph, who’s new beautiful, perfect friend, Helen, played by Rose Byrne, is threatening to take Annie’s place as the bride’s BFF. The supporting cast includes Melissa McCarthy, who plays Megan, the butch sister of the groom, adding to the array of humor throughout the film. The film is set up with long gags, like the speech-off between Annie and Helen at the wedding shower and Annie’s intoxicated airplane fiasco in the attempt for a bachelorette weekend in Vegas. All of which add to the hysterical comedy of the film, while†¦show more content†¦These narratives are embedded in the films plot, which is set in a traditionally acceptable feminine theme of wedding planning, featuring a protagonist whose career ambition is also acceptably womanly, a baker, and pits two conniving women against each other in competition for another women’s friendship (Smalls). Along these imperfections, the women onscreen come to reject the possibility of a male gaze by deviating from the passive object of male desire, to the active subject of female agency. This transition is supported by the fact that the script was written by two females, Wiig and Annie Mumolo, which serves to empower women because it gives women a voice in a field that has historically denied them (Buckley 14). The film continues to reject notions of patriarchy through the use of language by featuring women who candidly complain about sex, children, and men, but above all celebrates the value of women’s friendship. These rhetorical elements are symbols of female desire that provide the reversal device to disrupt the male gaze that society standardly embraces (Buckley 11). Because Bridesmaids attention has stemmed from its portrayal of females in come dy, a genre generally reserved for men, this device also rejects that patriarchal discourse that typically dominatesShow MoreRelatedMy Friends Begged Me At The New Comedy Central Show2929 Words   |  12 Pagesapproaches to criticism we have learned throughout this course, I found it most intriguing and relevant to relate it to the feminist perspective. Brummett defines the feminist critique as â€Å"a wide ranging group of approaches to rhetorical criticism, and begins with the assumption that there is gender inequality between men and women, particularly in todays industrialized economies, and thus power differentials† (Brummett 2015). As we have learned throughout this course, the feminist critique intends

Tuesday, May 5, 2020

Mars (2035 words) Essay Example For Students

Mars (2035 words) Essay MarsMars is the fourth planet from the sun and orbits the sun at a distance of about141 million mi. Mars is named for the Roman god of war because it appears fieryred in the earths night sky. Mars is a small planet that has about half thediameter of Earth and about one-tenth Earths mass. The force of gravity onthe surface of Mars is about one-third of that on Earth. Mars has twice thediameter and twice the surface gravity of Earths moon. The surface area ofMars is almost exactly the same as the surface area of the dry land on Earth. The Martian day, or the time it takes Mars to rotate once on its axis, is abouta half an hour longer than an Earth day. Its year, or the time it takes torevolve once around the sun, is about two Earth years long. Mars has two moons,Phobos and Deimos. THE INTERIOR OF MARS Scientists believe that Marssinterior consists of a crust, mantle, and core like Earths interior, but theydo not know the relative sizes of these components. Because no spacecraft hasever brought instruments that can study Marss interior to the planet, theonly real data that scientists have about the planets structure are its mass,size, and the structure of the gravity field. Compared to Earth, Mars probablyhas a relatively thick crust. Beneath the surface is an area of volcanicactivity in the northern hemisphere, it may be as thick as 80 mi. Beneath thelanding site of the United States spacecraft Viking 2, it may be as thin as 9mi. The core is probably consists of mostly iron, with a small amount of nickel. Other light elements, mainly sulfur, could exist in the core also. If so, thecore may be quite large. Mars does not have a significant magnetic field, soscientists believe that Marss core is probably solid. Mars does not, andprobably did not ever, have active plate tectonics. Because Mars is so muchsmaller than Earth, it must cooled quickly after formation and the crustthickened, forming one solid piece and eliminating any possibility of platetectonics as it was on and still is on Earth. Though the Martian crust is notbroken into separate plates, Marss liquid mantle has sculpted the planetssurface. The molten rock has broken through the crust to form volcanoes and itsmotion has cracked the crust to form large rifts. THE SURFACE OF MARS Thesurface of Mars would be a harsh place for humans, but it is more like thesurface of Earth than any other planet. The temperature on Mars does not getmuch cooler than the temperature at Antarctica. At the surface it ranges fromabout -140? C to 15? C (about -225? F to 60? F). During most of the yearwind speeds are normally low around 4.5 mph, but during dust storms they canapproach 40 to 50 mph. These winds often originate in large basins in thesouthern hemisphere and carry large volumes of dust from the basins to otherregions, sometimes covering the entire planet in the storm. The dust is notsandy, as in a sandstorm on the earth, but has the consistency of flour. Thenorthern and southern hemispheres of Mars have different characteristics. Thesouthern hemisphere has many impact craters and has a generally much higherelevation than the northern hemisphere. The southern highlands are probably theoldest ground on Mars. The northern hemisphere of Mars contains a much widervariety of geologic features, including large volcanoes, a great rift valley,and a variety of channels. The northern hemisphere also contains large expansesof relatively featureless plains. Mars has the largest volcano in the solarsystem, Olympus Mons. It is 16 mi high (almost twice as high as the earthsMount Everest) and covers an area comparable to the state of Arizona. Near it,three other volcanoes almost as large-Arsia Mons, Pavonis Mons, and AscraeusMons-form a line running from southwest to northeast. These four volcanoes arethe most noticeable features of a large bulge in the surface of Mars, calledTharsis. Another volcano, Alba Patera, is also part of the Tharsis bulge, but isquite different in appearance. It is probably less than 4 mi high, but has adiameter of 1000 mi. None of Marss volcanoes appear to be active. The Tharsisbulge has had a large effect on the appearance of the surface of Mars. TheTharsis bulge includes many smaller volcanoes and stress fractures, in additionto the large volcanoes. Its presence affects the weather on Mars and may havechanged the climate by changing the rotation of the planet. Valles Marineris(named for the U.S. Mariner spacecraft that discovered it) is the most notablestress feature associated with the Tharsis bulge. It is a great rift valleyextending from the Tharsis region away to the east-southeast. It is about thesame length as the distance from New York to California. This canyon systemreaches widths of 440 mi and depths of 4 mi. Three types of channels on Marswere probably formed by the action of water. These channels are unrelated to thecanals thought to be seen in early telescopic views of Mars. Channelnetworks are similar in appearance to streambeds on the earth and occur in thesouthern highlands. These channels may date from a time early in Marsshistory when the atmosphere was thicker and liquid water could flow on thesurface. Outflow channels, which giant floods may have formed, occur on theboundary between the southern highlands and the northern plains regions. AresVallis, where the Mars Pathfinder spacecraft landed, is one of these outflowchannels. Landslides and other erosion probably formed fretted channels byenlarging preexisting channels. The Mars Pathfinder s pacecraft found minerals inAres Vallis that are similar to minerals that form near water on Earth,supporting the theory that Mars had liquid water at some point in its history. Nutrition for Lean Muscle EssayGerman astronaut Thomas Reiter arrived at Mir aboard Soyuz-TM 22 in September1995. He returned to earth in February 1996, after 179 days in space, havingcompleted two space walks to install European instruments outside of thestation. Mir was over a decade old when its career was nearing an end. In 1997the station experienced a small fire, failure of the oxygen generation system, atemperature-control failure that made the living quarters uncomfortably warm,failures of Mirs main computer and navigation system, and a collision with asupply ship. None of the onboard cosmonauts and astronauts were hurt, but theincidents caused crew members and engineers to monitor the stations conditionmore closely. Just as scientific equipment from Salyut 7 was transferred to Mir,equipment from Mir will be transferred to Mirs planned follower ship, theInternational Space Station (ISS), at the end of Mirs career. Space shuttlemissions to Mir ended in mid-1998 and the first component of ISS was scheduledfor launch in late 1998. ISS was assembled in orbit from U.S., Russian,European, Japanese, and Canadian parts.

Saturday, April 4, 2020

Battle of Guadalcanal in World War II

Battle of Guadalcanal in World War II Battle of Guadalcanal Conflict Date The Battle of Guadalcanal began on August 7, 1942, during World War II (1939-1945). Armies Commanders Allies Major General Alexander Vandergrift Major General Alexander Patchup to 60,000 men Japanese Lieutenant General Harukichi Hyakutake General Hitoshi Imamura rising to 36,200 men Operation Watchtower In the months after the attack on Pearl Harbor, Allied forces suffered a string of reverses as Hong Kong, Singapore, and the Philippines were lost and the Japanese swept through the Pacific. Following the propaganda victory of the Doolittle Raid, the Allies succeeded in checking the advance of the Japanese at the Battle of the Coral Sea. The following month they won a decisive victory at the  Battle of Midway which saw four Japanese carriers sunk in exchange for USS Yorktown (CV-5). Capitalizing on this triumph, the Allies began to move to the offensive in the summer of 1942. Conceived by Admiral Ernest King, Commander-in-Chief, US Fleet, Operation Watchtower called for Allied troops to land in the Solomon Islands at Tulagi, Gavutu–Tanambogo, and Guadalcanal. Such an operation would protect the Allied lines of communication to Australia and allow for the capture of a Japanese airfield then under construction at Lunga Point, Guadalcanal. To oversee the operation, the South Pacific Area was created with Vice Admiral Robert Ghormley in command and reporting to Admiral Chester Nimitz at Pearl Harbor. The ground forces for the invasion would be under the leadership of Major General Alexander A. Vandegrift, with his 1st Marine Division forming the bulk of the 16,000 troops involved. In preparation for the operation, Vandegrifts men were shifted from the United States to New Zealand and forward bases were established or reinforced in the New Hebrides and New Caledonia. Assembling near Fiji on July 26, the Watchtower force consisted of 75 ships led by Vice Admiral Frank J. Fletcher with Rear Admiral Richmond K. Turner overseeing the amphibious forces. Going Ashore Approaching the area in poor weather, the Allied fleet remained undetected by the Japanese. On August 7, the landings began with 3,000 Marines assaulting the seaplane bases at Tulagi and Gavutu-Tanambogo. Centered on Lieutenant Colonel Merritt A. Edsons 1st Marine Raider Battalion and the 2nd Battalion, 5th Marines, the Tulagi force was compelled to disembark approximately 100 yards from the beach due to submerged coral reefs.   Wading ashore against no resistance, the Marines began securing the island and engaged enemy forces led by Captain Shigetoshi Miyazaki. Though Japanese resistance was fierce on both Tulagi and Gavutu-Tanambogo, the islands were secured on August 8 and 9 respectively. The situation on Guadalcanal was different as Vandegrift landed with 11,000 men against minimal opposition. Pushing forward the next day, they advanced to the Lunga River, secured the airfield, and drove off the Japanese construction troops that were in the area. The Japanese retreated west to the Matanikau River. In their haste to retreat, they left behind large quantities of food and construction equipment. At sea, Fletchers carrier aircraft incurred losses as they battled Japanese land-based aircraft from Rabaul. These attacks also resulted in the sinking of a transport, USS George F. Elliott, and a destroyer, USS Jarvis. Concerned about aircraft losses and his ships fuel supplies, he withdrew from the area on the evening of August 8. That evening, Allied naval forces suffered a severe defeat at the nearby Battle of Savo Island. Caught by surprise,  Rear Admiral Victor Crutchley screening force lost four heavy cruisers. Unaware that Fletcher was withdrawing, the Japanese commander, Vice Admiral Gunichi Mikawa, departed the area after the victory fearing air attack once the sun rose   His air cover gone, Turner withdrew on August 9 despite the fact that not all of the troops and supplies had been landed (Map). The Battle Begins Ashore, Vandegrifts men worked to form a loose perimeter and completed the airfield on August 18. Dubbed Henderson Field in memory of Marine aviator Lofton Henderson who had been killed at Midway, it began receiving aircraft two days later. Critical to the islands defense, the aircraft at Henderson became known as the Cactus Air Force (CAF) in reference to Guadalcanals code name. Short on supplies, the Marines initially possessed about two weeks worth of food when Turner departed. Their situation was further worsened by the onset of dysentery and a variety of tropical diseases. During this time, the Marines began patrolling against the Japanese in the Matanikau Valley with mixed results. In response to the Allied landings, Lieutenant General Harukichi Hyakutake, commander of the 17th Army at Rabaul, began shifting troops to the island. The first of these, under Colonel Kiyonao Ichiki, landed at Taivu Point on August 19. Advancing west, they attacked the Marines early on August 21 and were repulsed with heavy losses at the Battle of the Tenaru. The Japanese directed additional reinforcements to the area which resulted in the Battle of the Eastern Solomons. Though the battle was a draw, it forced Rear Admiral Raizo Tanakas reinforcement convoy to turn back. As the CAF controlled the skies around the island during daylight hours, the Japanese were compelled to deliver supplies and troops to the island using destroyers. Holding Guadalcanal Fast enough to reach the island, unload, and escape before dawn, the destroyer supply line was dubbed the Tokyo Express. Though effective, this method precluded the delivery of heavy equipment and weapons. His troops suffering from tropical diseases and food shortages, Vandegrift was reinforced and re-supplied in late-August and early-September. Having built up sufficient strength, Major General Kiyotake Kawaguchi attacked the Allied position at Lunga Ridge, south of Henderson Field, on September 12. In two nights of brutal fighting, the Marines held, forcing the Japanese to retreat. On September 18, Vandegrift was further reinforced, though the carrier USS Wasp was sunk covering the convoy. An American thrust against the Matanikau was checked late in the month, but actions in early October inflicted heavy losses on the Japanese and delayed their next offensive against the Lunga perimeter. With the struggle raging, Ghormley was convinced to dispatch US Army troops to aid Vandegrift. This coincided with a large Express run scheduled for October 10/11. On that evening, the two forces collided and Rear Admiral Norman Scott won a victory at the Battle of Cape Esperance. Not to be deterred, the Japanese sent a large convoy towards the island on October 13. To provide cover, Admiral Isoroku Yamamoto dispatched two battleships to bombard Henderson Field. Arriving after midnight on October 14, they succeeded in destroying 48 of CAFs 90 aircraft. Replacements were quickly flown to the island and CAF began attacks on the convoy that day but to no effect. Reaching Tassafaronga on the islands western shore, the convoy began unloading the next day. Returning, CAF aircraft were more successful, destroying three cargo ships. Despite their efforts, 4,500 Japanese troops landed. The Battle Grinds On Reinforced, Hyakutake had around 20,000 men on Guadalcanal. He believed Allied strength to be around 10,000 (it was actually 23,000) and moved forward with another offensive. Moving east, his men assaulted the Lunga Perimeter for three days between October 23-26. Dubbed the Battle of Henderson Field, his attacks were thrown back with massive losses numbering 2,200-3,000 killed against less than 100 Americans. As the fighting was concluding, American naval forces now led by Vice Admiral William Bull Halsey (Ghormley was relieved on October 18) engaged the Japanese at the Battle of the Santa Cruz Islands. Though Halsey lost the carrier USS Hornet, his men inflicted severe losses on the Japanese aircrews. The fight marked the last time that either sides carriers would clash in the campaign. Exploiting the victory at Henderson Field, Vandegrift began an offensive across the Matanikau. Though initially successful, it was halted when Japanese forces were discovered to the east near Koli Point. In a series of battles around Koli in early November, American forces defeated and drove off the Japanese. As this action was underway, two companies of the 2nd Marine Raider Battalion under Lieutenant Colonel Evans Carlson landed at Aola Bay on November 4. The next day, Carlson was ordered to move overland back to Lunga (approx. 40 miles) and engage enemy forces along the way. During the Long Patrol, his men killed around 500 Japanese. At Matanikau, Tokyo Express runs aided Hyakutake in strengthening his position and turning back American attacks on November 10 and 18. Victory at Last As a stalemate ensued on land, the Japanese made efforts to build up strength for an offensive in late November. To aid in this, Yamamoto made available eleven transports for Tanaka to transport 7,000 men to the island. This convoy would be covered by a force including two battleships which would bombard Henderson Field and destroy the CAF. Aware that the Japanese were moving troops to the island, the Allies planned a similar move. On the night of November 12/13, the Allied covering force encountered the Japanese battleships in the opening actions of the Naval Battle of Guadalcanal. Taking off on November 14, CAF and aircraft from USS Enterprise spotted and sunk seven of Tanakas transports. Though taking heavy losses the first night, American warships turned the tide on the night of November 14/15. Tanakas remaining four transports beached themselves at Tassafaronga before dawn, but were quickly destroyed by Allied aircraft. The failure to reinforce the island led to the abandonment of the November offensive. On November 26, Lieutenant General Hitoshi Imamura took command of the newly created Eighth Area Army at Rabaul which included Hyakutakes command. Though he initially began planning for attacks at Lunga, the Allied offensive against Buna on New Guinea led to a shift in priorities as it presented a greater threat to Rabaul. As result, offensive operations on Guadalcanal were suspended. Though the Japanese won a naval victory at Tassafaronga on November 30, the supply situation on the island was becoming desperate. On December 12, the Imperial Japanese Navy recommended that the island be abandoned. The army concurred and on December 31 the Emperor endorsed the decision. As the Japanese planned their withdraw, changes occurred on Guadalcanal with Vandegrift and the battle weary 1st Marine Division departing and Major General Alexander Patchs XIV Corps taking over. On December 18, Patch began an offensive against Mount Austen. This stalled on January 4, 1943 due to strong enemy defenses. The attack was renewed on January 10 with troops also striking ridges known as the Seahorse and the Galloping Horse. By January 23, all objectives had been secured. As this fight was concluding, the Japanese had begun their evacuation which was dubbed Operation Ke. Unsure of Japanese intentions, Halsey sent Patch reinforcements which led to the naval Battle of Rennell Island on January 29/30. Concerned about a Japanese offensive, Patch did not aggressively pursue the retreating enemy. By February 7, Operation Ke was complete with 10,652 Japanese soldiers having left the island. Realizing the enemy had departed, Patch declared the island secured on February 9. Aftermath During the campaign to take Guadalcanal, the Allied losses numbered around 7,100 men, 29 ships, and 615 aircraft. Japanese casualties were approximately 31,000 killed, 1,000 captured, 38 ships, and 683-880 aircraft. With the victory at Guadalcanal, the strategic initiative passed to the Allies for the remainder of the war. The island was subsequently developed into a major base for supporting future Allied offensives. Having exhausted themselves in the campaign for the island, the Japanese had weakened themselves elsewhere which contributed to the successful conclusion of Allied campaigns on New Guinea. The first sustained Allied campaign in the Pacific, it provided a psychological boost for the troops as well as led to the development of combat and logistical systems that would be used in the Allies march across the Pacific. With the island secured, operations continued on New Guinea and the Allies began their island hopping campaign towards Japan.

Sunday, March 8, 2020

The Journey in The Catcher in the Rye Essays

The Journey in The Catcher in the Rye Essays The Journey in The Catcher in the Rye Essay The Journey in The Catcher in the Rye Essay Essay Topic: The Catcher in the Rye An inner journey can sometimes be embarked upon as an escape from problems, however the journey itself can sometimes provide more problems, which helps one grow as a person, whilst the arrival provides the solution to the problems which does not help one grow at all. J.D. Salinger’s novel, The Catcher in the Rye not only demonstrates physical journeys but inner and emotional journeys. Salinger’s character, Holden embarks on obvious journeys, such as, his expulsion from Pencey and his odyssey to New York City. There is also the emotional journey of his inner maturation, due to mentally damaging events from many different adults in the novel. And there is finally, the symbol of innocence within his younger sister that forces Holden to mature within. Firstly, Holden’s immaturity, which is ultimately the reason for his expulsion from Pencey, is essentially the primary cause of Holden’s journey to New York. He fails to see truth within society and vows to find it by going to New York. He sees everybody as either a liar or a phony, and attempts to find some truth and realness. Salinger writes Holden stating, many times, that almost everyone in society is a phony. Through these quotes, the reader can gather that Holden is definitely in need of an emotional journey. Holden’s also embarks on an emotional journey, which has an obvious profound effect on the reader. Holden has discomfort within himself and his own weakness, phoniness and superficiality: he feels stuck between adulthood and childhood. In the quote, ‘sometimes I feel like I’m disappearing’, Salinger writes that Holden is growing up, although because he resents all authority figures, he does not want to accept this. After his teacher makes a homosexual pass on him, he sees all adults in a cynical light, although, through Salinger’s use of contrast, Holden makes many statements that are cynical and pessimistic, which underscores his close-mindedness. Finally, Hold

Friday, February 21, 2020

W 9 Chemicals and Pests- Discussion- environmental Essay

W 9 Chemicals and Pests- Discussion- environmental - Essay Example As for ants, we either flush them away with cold water or we wipe the ants up in a damp rug and rinse the rug in order to wash the ants down the drain. Since my mom has been growing a small pocket garden in the front of our house for a number of years now, I do not really mind the use of fertilizers in gardens and lawns since it helps to ensure a good plant growth. However, my mother uses organic fertilizers for this purpose and not chemically treated fertilizers. The only chemical that she uses on her plants is something called Malathion which, I have to admit, has a rather offensive smell once it is sprayed on the plants. I believe that fertilizers are a necessary evil in the development and aesthetic development of plant growth. Does its aesthetic benefits outweigh the negative effects? I would have to say that it does not because it directly affects my health. However, these negative effects only come into play when using artificial fertilizers. The same does not apply when using organic

Wednesday, February 5, 2020

What were the major factors in the establishment of the American Research Paper - 1

What were the major factors in the establishment of the American colonies - Research Paper Example World history has seen a lot of timelines. The prominence of some of the timelines made it extremely difficult for anyone to believe that such moments in world history would ever pass away but eventually, these moments of great history passed. The same phenomenon about world history makes the future of the social world quite unpredictable. For instance it is quite difficult to predict whether technology would eventually fade off to give room for a new kind of world and social history. One prominent moment in history is undeniably the formation of colonies. According to People Hofstra (2001), an 18th century definition of a colony has been given as â€Å"a settlement in a new territory under the political and economic control of its parent country. Usually the settlers conquered and either dominated or replaced local peoples.†1 Most commonly, colonies were established as a means of expanding the territorial powers of kingdoms and nations. It was not surprising therefore that ma jor nations of the world would in the 1700s go every extent and to every length of the world to capture weaker components of the world and lord themselves over as colonial masters. One of such prominent colonization was the colonization of America by the English2. Events leading to this all important moment in world history have left historians with a lot of studies into what the probable factors that accounted for the establishment of the American colonies were. Historians also discuss the relevance of these factors and how they eventually imparted on the eventual colonies that came into existence.3 The essence of this essay therefore is to review such factors that led to the establishment or formation of the American colonies. Background to the American Colonies At the beginning of the 17th century, several countries and nations made attempts to colonize North America. These different colonies came with different mission statements and at different times. Primarily however, they w ere present in North America to have an opportunity to possess the land and colonize it. Some of the early countries that made progress in settling in North America include Spain, France, Sweden, Holland, and England. According to Horvath (1972, 45-57), â€Å"the literature on colonization would appear to have no end; and understandably for colonization has been one of man’s preoccupations.†4 Although colonization ranks with the most influential processes in man’s history, western scholars have not fully come to grips with the phenomenon. This assertion of uncertainty on the definition of colonization is being made because of the seemingly different forms that colonization takes. This is indeed not different with what happened in the instance of the establishment of the American colonies. The first nations namely Spain, France, Sweden and Holland landed in North America in different fashions but all left the scene in no time. Basically, these nations could not s tay because the North American settlers were hostile to their dreams. Unlike these attempted colonial masters perceived, they were not going to pick gold from the ground but were supposed to go through very hard times to have their aspirations of making wealth fulfilled. England however took a bolder step apart from the first four nations. Though Britain went through ostensibly difficult times even at the beginning, they persevered and eventually became the only nation that remained. By the year 1607, England had established herself as the colonial master of North America. It took England one hundred and six more years to complete establishing what came to be known as the thirteen colonies of America5. This means that the formation or establishment of the thirteen colonies of America spanned from the period of 1607 to 1733; by which time Delaware, Pennsylvania, New Jersey, Georgia, Connecticut, Massachusetts Bay, Maryland, South Carolina, New Hampshire, Virginia, New York, North Car olina, and Rhode Island and

Tuesday, January 28, 2020

Information Technology Advances In Hotel Industry Tourism Essay

Information Technology Advances In Hotel Industry Tourism Essay 4.1 Introduction Differentiation in competitive services virtually in all sectors has been characterized by growing commoditization Six Degrees, (2011) The purpose of this research was to identify the impact of Multi sensory marketing in Hotel industry, how modernization in Information technology trends reflect in Hotel industry and how International Hotel Chains compete in markets across India, UK and Singapore. The same has been discussed in Chapter 2 The surveys and interviews (structured and unstructured) generated the data apart from direct observations at brand agencies specialized in sensory branding. Throughout the process of research findings and gathering, the author was influenced (and indeed acted as a benefit) by the 5 years experience in hospitality industry. Communication therefore was smooth, flowing and evidently corporate as expected ensuring the interviewees were aware of the ethics followed in conducting this research. What acquainted as a golden thread in the research during the findings process were the objectives and research questions. Critical analysis of the impact of multi sensory marketing in Hotel industry Influence of Information technology on growth and development of Hotel industry Critical analysis of International Hotel chains and their competitive edge considering sensory branding in UK, India and Singapore. Recommendations on future research prospects, academic literature proposition and conclusion 4.2 Current trends in Hotel Industry The above topic is discussed in chapter 2, however the author has considered the impact of sensory branding in International Hotels considering each sense, what problems did International Hotels face and how the sensory branding strategies actually created a revolution. (Scentair, 2011) With the great economic crisis, political unrest, unfavorable factors evidently declined sales of travel accommodation by 4% in 2009 to  £10.3 Billion where London, Manchester and Edinburgh saw a decline in average daily room rate (ADR) by 8% (Euromonitor, 2009). Table 4.1 shows the Sales trend from 2004 2009 Even with these declining figures, restructuring, International Hotel Chains have ramped. (4hoteliers.com, 2011). Table 4.2.2 shows the World Travel Awards in Excellence, Business Services in Travel Accommodation, Nominees and the winners) Table 4.2.2 (Source: World Travel Awards, 2010) 4. 3 Information Technology advances in Hotel Industry The survey findings relating awareness of modernization in Hotel industry was time consuming. Unstructured interviews conducted at Ramada Jarvis Birmingham, Newcastle under Lyme, Marriott Birmingham, Hilton Park Lane reveal that the marketing triangle (consumers, organization and employees) were now remarkably aware how information technology influences corporate. Retail Travel giants like Tripadvisor forged a virtual relationship with consumers. My providing first hand information to consumers, the website translates the word of mouth into a World of mouth philosophy (Hotelmarketing.com, 2010). 88% of Tripadvisor visitors were influenced by the comments posted by first hand consumers. With corporate travel growing to 52% in travel and tourism in 2010, tripadvisor is one of the highly trusted sources for corporate buyers as well as domestic consumers. How a Guest iss purchasing decision influenced with Information Technology? The author has read a lot of articles of current trends introduced in information technology within the hotel industry. While conducting the unstructured interviews, the latest design in Information technology was a popular discussion. Accordingly, The InterContinental Hotel Group, introduced iPad2s in 10 hotels globally. The reason for doing so was to provide real time, recommendations to Guests (even corporate consumers). A 360 virtual concierge provide maps, videos and information (Melanie Nayer, 2011). Technology, space and color concepts create an edge to develop a Hotels persona, however more so is partially dependent on how functional the Hotel is. Enjoy the dream not only by luxury but also by scents, technology and experience. We bring happiness away from your everyday home Charles Yap, 2011 Table 4.3.1 shows the Sales value of Internet Transactions forecasted and actual. Between 2009 and 2010 there has been a growth of 8.9% in the internet transaction Sales. With corporate customer engagement channel in hotel industry (use of social media and information technology) travel consumers are engaged in mobile technology and virtual apps world. Because information is available in abundance on real time keeping consumers on a fast pace environments, the need to re centralize, change in marketing approaches have emerged in form of Customisation. This kind of hyper interactive behavior is termed as Impulse buying (Starkov, 2011). Gartner Inc, 2010 highlights a key factor to include while considering change in marketing strategies. Table 4.3.2 shows the 10 strategic technologies that will be implemented by hotel industry globally in 2011. (Please refer to video by Amadeus Jerome Destor, Director IT, Amadeus) and (Video by CIO Hyatt on IT in Hotel Industry) 4.4 Multi sensory Marketing in International Hotel Chain across UK, India and Singapore With dynamic changes in hotel industry, International giants are sustaining challenges. From Product extensions to Brandicide, meeting quality standards guaranteed globally in complex (Amadeus, 2011). What Hotels have now noticed is a shift in Paradigm. From a 2 dimensional approach to a 5 D holistic approach, because consumers demand sophistication in form of customization. The key to Business transformation is changing with time, adapting new environments, innovation and simplicity to emotional impact the customer experience. Building on this theory, the author noticed not much of innovational and change information is academically expressed in the marketing industry. What the author wants to convey is when Lecturers from universities across Manchester, Newcastle under Lyme , Stafford, Birmingham were interviewed to get an academic background, very little of information was actually discussed or observed. More surprisingly, some of the academic sources had interests in Hospitality industry and travel accommodation because of its diverse operations but yet Literature on hotel industry in Universities is limited in terms of Studying Modules. One of the reasons observed during interviews with Hoteliers and staff was of corporate rigidness, inflexibility to adapt or expose to new environments. Shockingly, Operations Manager Marriott Birmingham, Balaji Subramaniam along with Debbie Wyatts (HR and Events Manager) agreed to the extent of this rigidness. They added, Inflexibility has always been associated with Hotel industry because it is diverse and seasonal, of course we would like to share the Best practices with healthy competition. Senior Manager, Mark Starfov (Ramada Jarvis Group) shared that hotel industry or rather hospitality is closely linked to sophistication. That itself describes why the industry is not open to discussions or changes. Mark added that considering the economic crisis there could be a shift in their approaches but the corporate thinking a nd operations (rigid he claims) is always evident. Table 4.4.1 shows the impact of each form of sensory element interlinked yet utilized in marketing across these International Hotel Chains in UK, India and Singapore. To conduct the questionnaire survey, survey monkey tool was used. The survey was done in 3 parts. Part 1 and 2 for corporate users across India, Singapore and UK in cities like Mumbai, Delhi, Bangalore and Hyderabad, London, Manchester , Birmingham and Newcastle under Lyme. Part 3 of the survey was a questionnaire discussing employee engagement and their awareness of sensory branding associated in their Chain Hotel. In order to understand the effects on purchasing decision few experiments included blind folding customers to understand how sensory environments are created (Heston, 2011). Four commonly used Mild fragrances were used to understand the customer experience phenomena. Also for Tactile Influence purposes, fruit flavored ice candies were used. What was particularly changed was the taste and color. Since interviewees were blind folded, ice candies like orange, pineapple, raspberry and vanilla were used to understand the pallets. However as we all know the color of Orange is o range, this time the author used Edible food coloring in Ice candies that changed the color from what consumers perceived. Again understanding that these interviewees were highly sophisticated all ethical aspects were discussed with prior permission. As we eat with our eyes, visual perception has always been the first element to influence purchasing decisions (Ramsay, 2009) When the interviewees were unfolded, they were shocked to notice the particular blend of flavor and color and admitted that there can be a shift in visual perception. Considering Scent marketing to be highly expensive and social, fragrances used included Rainforest (blend of aromatic spices with patchouli), Fresh Linen (Lavender, Orange and Caribbean Sea salt), Gardenia (Floral aromas with hint of citrus extracts) and Fresh Magnolia (vanilla and chocolate with lavender verbena and hints of aromatic ginger root). Each of the above mentioned were experimented at Marriott, IHG hotels, Ramada Jarvis, Hilton Park Lane and Westin Group Hotels with the help of Britains only sensory branding scent development company Scentair. Figure 4.4.1 shows the impact of sensory branding in Hotel Industry globally Figure 4.4.1 The sense of Visual Marketing The question is not what you look at, but what you see Henry David Thoreau cited by Lindstorm, 2005 From Figure 4.4.1 it is evident that marketers have only been targeting the visual impact of products and services, however the rest 4 senses are rationally ignored. Color, space and architecture included in the experiential branding are part of the Visual Holistic Marketing concept. (Aroma Logo, 2010). How can a sense as strong as this be interlinked with the others. In earlier chapter the experiment done clearly indicated that when Ice candies were provided to B2B customers, on seeing the ice candies, considering color, texture, individuals created a perception. To carve innovation in a perception involves high concentration on impulse timings and reactions from consumers. The focus on Customer engagement plays a vital role. Naturally because we eat with our eyes, consumers witnessed a shift in paradigm as the color of the ice candies actually differed to the flavor. (Lindstorm, 2005). To create a sophisticated impacting environment, during the survey 92% of the individuals said th e lobby was the most impressive part of the hotel, with proper lighting and Staff Uniforms being the highlight (Survey Monkey, 2011). The sense of Auditory Marketing in Hotel Industry Rhythm is a spice of life. As the Inuit asks the visitor out of the cold:Speak so I may see you. Add a voice, even a whisper, so that the other is really there David Rothenberg cited by Lindstorm 2005 Survey conducted indicated, 75% of B2B guests preferred the music in Lobbies, restaurants and passages. Ronal E. Millman published a study in the Journal of Consumer Research indicating that if the tempo is precise, music played in the background actually affected the service stations particularly hotel restaurants and events. The slower the music the more time guests spend at these places. Another experiment at the Ramada Jarvis, Newcastle revealed that when background music was stopped at the Lobby, guests rather would not prefer waiting or move to another area where music is played. 55% of the individuals said that they prefer to conduct meetings, events, conferences in places where music is customized and according to their needs. While 77% said that the tempo makes changes in the mood, on Fridays if the tempo of the music is high, loud on Bose components, more people start visiting pubs and restaurants. While 78% of those that were occupying the hotel said, it helps them relax w hen music is soft and base. Contradicting attributes but works in the hotel industry. For hotels like Hilton, InterContinental that bank of their In house pubs on Fridays and Saturdays impressing with elegance via music is quick pro (Rocha, 2011)